About us

Here at Velvet Entertainment, we relish a challenge! No two events are the same and our team apply their wealth of experience and creativity across every project to ensure that all our events are fresh, original and exciting, truly delivering that “wow factor” for you and your guests. We take the time to understand exactly what you want to achieve and to deliver a complete event experience that goes far beyond just supplying a simple PA system, DJ or styling and branding advice. Our expert team are right by your side from start to finish, and, with the best entertainment acts on offer, perfectly executed planning procedures and attention to detail that is second to none, Velvet Entertainment will always go that extra mile to create something extra special for the client.

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The team

Maurits van Rhede, Managing Director

Founder and managing director Maurits van Rhede has in-depth experience of the luxury party and entertainment scenes, having begun his professional life in 1991 in Paris. He rapidly gained a reputation as a formidable party organiser as well as a respected DJ on the Paris club scene and in Cannes. Moving to London, through DJing at some of the biggest nights on the London club scene in addition to exclusive private party appearances and residencies at venues including Soho House, Maurits realised there was a niche in the market for a reliable and diverse DJ agency. He started Velvet Entertainment 15 years ago as a boutique agency and has grown the brand into an internationally-known events company, working with high profile corporate and private clients in locations including London, Paris, Cannes, Mallorca, Morocco, Klosters, Amsterdam and Florence. Maurits has a contact book that is second to none and has worked with top suppliers all over the world, ensuring you’ll be working with the very best that the events industry has to offer.

Sam Garner, Director

A bit of a self-confessed ‘geek’ and with over 10 years industry experience, Sam is the go-to man for all things related to technical production, lighting, sound, AV and set-design. Studying at one of the UK’s top music conservatoires has given him a unique grounding and insight into the music industry, something that is invaluable when auditioning and sourcing top-class entertainment acts. His post event guilty pleasure is: Wandsworth’s 24 hour McDonald!

Matt Anderson, Velvet Entertainment and Velvet Riviera Event Manager

Matt is our top man for making sure the offices are running smoothly, as well as being the UK contact for our Cannes based office, Velvet Riviera. In addition to being fluent in French, his knowledge of the French events industry proves invaluable for our UK clients wanting a slice of the Riviera for their events. Matt’s must have item on a desert island would be factor 50 suncream – always a practical man. In his spare time he is a film critic, but as a child his dream job was to be an RAF pilot. That was before he realised he was very short-sighted…


Tim Gale, Business Development & Event Manager

A thorough planner, Tim can tackle any challenge that is thrown at him. With his creative background in textiles, passion for partying and second-to-none client care, you can rest assured that Tim will look after you from start to finish. Tim’s party trick: his ability to look like Jason Statham, which is pretty apt considering he wanted to be a stuntman when he was growing up!

Valeria Carboni, Group Coordinator & Event Manager

With a background in theatre and specialist knowledge of all the top London venues, Valeria can inject a touch of Italian style to your event, ensuring that it runs with complete precision. As our girl on the ground, her friendly and helpful persona is ever-popular with our clients. In true Italian style, she loves tastings and any showcase events where there are tasty treats on offer. This goes hand in hand with her ideal superpower – to be able to eat an infinite amount!

Holly Martin, Events Assistant

Holly’s cool and calm demeanour lends herself to being on site. With a degree in illustration, Holly’s creative flair adds that stylish edge to any event, she is in her element discussing event design ideas with clients, and she will often be found poring over fabric swatches and colour palletes. Holly’s desert island must have is a fully stocked cocktail bar, and bacon…

Patricia Molina, Events Assistant

Patricia joined us from sunny Spain after working in conference event management and luxury retail. Staying true to her roots, her last meal would be a fish paella! However, she has well and truly established herself here in London, being en expert on London venues new and old, and having Roller Derby as her passion!

Joey Kaznadji, Velvet Living Warehouse Manager

Warehouse Manager Joey is the guy who ensures all of our furniture is sent out in top notch condition and keeps our warehouse looking spick and span at all times. Ever the practical man, if he could take only one thing to a desert island, it would be a boat.

Alessandro Goi, Velvet Entertainment Warehouse Manager

Italian Alessandro has a wealth of experience both on and off site. His perfectionist nature ensures that all jobs on site are executed punctually and without any hiccups. He is a regular face at many of London’s top venues and knows every nook and cranny, ensuring a solution will always be found in a time of need. Even though he has been a Londoner for many years, Sandro stays true to his roots and he would order in pizza for his last meal!

Anthony Bean, Quality Manager

Anthony is in charge of ensuring that all of the Velvet stock – and his beard – are kept in pristine condition. He repairs, re-sprays and polishes to his heart’s content. He’s got a grin the Cheshire Cat would be proud of and is a joy to have around the warehouse and on-site. Like much of the Velvet team, Anthony is super creative – he is a videographer in his spare time!